Patient surface
Main website, treatments, doctors, appointment / WhatsApp conversion, patient education.
Confidential proposal · Prepared for Dr Feeliz management
Transforming Dr Feeliz Into an AI-Managed Multi-Branch Dental Platform
A scalable digital ecosystem connecting patients, branches, management and AI-assisted operations under one central platform.
Dr Feeliz is the brand. AINNA is the technology provider — ainna.bond
RM2,000/moAll websites — main + every branch
RM1,000/moDental Journal + Journal AI Agent
RM200One-time setup per new branch
Executive summary
This is not a website redesign.
AINNA proposes to raise Dr Feeliz from a conventional public website to an AI-Managed Multi-Branch Dental Digital Platform — one brand, multiple branches, one management view. After implementation, operations are a flat monthly retainer: RM2,000 for all websites and RM1,000 for the Dental Journal.
One brand, multiple branches, one management view.
The existing Dr Feeliz identity, clinic photography, doctors and treatment knowledge remain the foundation. What changes is the operating architecture around them: branch digital identity, daily sales and expenses, a Dental Journal, dedicated AI Agents, and a consolidated HQ dashboard.
Branch surface
Individual subsites, local SEO, branch identity, branch admin, daily operating snapshot.
Knowledge surface
Dr Feeliz Dental Journal with treatment, doctor and branch linking — not a generic blog.
Management surface
HQ dashboard, sales and expenses, comparison, NeuralOps verification, two dedicated AI Agents.
Proposed ecosystem
Corporate digital platform with treatments, doctors, branch directory and secure HQ admin.
Each clinic keeps its own page, local content, WhatsApp and branch-scoped admin.
Structured treatment pages that journal articles and branch pages can link into.
Professional publication layer for oral health education and SEO depth.
Clear conversion path from any page to the right branch conversation.
Role-based access. HQ sees the group. A branch manager sees only their clinic.
Branch-level capture. Group-level Management Operating Snapshot.
Consolidated sales, expenses, patients and branch comparison from the database.
One website agent, one journal agent, verified tools, human approval. No unrestricted publishing.
Independent branch targeting plus structured data ready for conventional and AI search.
Monitoring, SSL, page health, backups and a governed content workflow.
Audit, download, catalogue, verify, optimise and reuse every authentic Dr Feeliz asset.
Existing website audit
Preserve what already works. Modernise what can be improved.
The current public site at drfeeliz.com already carries authentic brand assets, treatment information, team photographs, business details and patient-facing content. That equity should be kept.
What already works
- Recognisable Dr Feeliz logo and pink-and-lime brand language
- Authentic clinic interiors, reception and treatment-room photography
- Real doctor, management and team portraits
- Treatment photography and before/after clinical imagery
- Published treatment information and branch details
- Patient testimonials and existing business contact paths
What the architecture can no longer carry alone
- The public site is still a conventional website, not a multi-branch platform
- Each clinic’s digital identity can be stronger than a shared page
- Reporting is not yet centralised across branches
- Content and operations still require significant manual management
- Local SEO for Kajang, Cheras, Bangi and future towns is harder to scale
- There is no governed AI operations layer on top of the brand
This audit is respectful of the current site. The recommendation is evolution: keep the Dr Feeliz voice, people and rooms, then place them inside a platform that management can actually run.
Preserve all original Dr Feeliz assets
Authentic assets are the commercial advantage. They are not replaced with stock photography or generated people.
AuditFind every usable source file
DownloadHighest-quality original
CatalogueNamed, dated, attributed
VerifyPeople, clinic, consent
OptimiseAVIF / WebP / srcset
ReuseDr Feeliz first, always
Migrate
Logo, doctors, staff, clinic and branch photos, treatment photos, banners, diagrams, charts, infographics, testimonials, treatment copy and branch information.
Priority order
Authentic Dr Feeliz assets > stock assets > AI supporting visuals. Real doctors and clinic rooms are never replaced with generated faces.
Master archive
Originals stay archived. Production files are derived, never overwritten. Thumbnails are not used as the source when a larger file exists.
Image optimisation
Every migrated file is prepared for production without losing the master.
Production standard
- AVIF / WebP derivatives
- Responsive sizes and
srcset - Lazy loading below the first screen
- Semantic filenames and written alt text
- EXIF cleanup on public derivatives
Naming example
Original
IMG_3728.jpg
Production
dr-feeliz-dental-clinic-ttdi-grove.webp
Optimisation is always from the highest-quality source available, never from a thumbnail.
Interactive demonstration
Asset pipeline
Audit
Download
Verify
Optimise
Reuse
Play to see how original Dr Feeliz media is preserved before it is published.
Proposed digital ecosystem
One platform. Every branch. One operating core.
The public website is the front door. Branch subsites, the journal, admin and HQ reporting sit on the same central database and NeuralOps layer.
Dr Feeliz Digital Ecosystem
Main website as the corporate platform
Treatments
Structured treatment centre, pricing notes, education and internal links.
Journal
Professional Dental Journal with categories, SEO and appointment paths.
Branches
Directory plus independent subsites for each clinic.
Subsite + Branch Admin
Subsite + Branch Admin
Subsite + Branch Admin
Central databaseContent, media, users, sales, expenses — scoped by role
NeuralOpsApproved tools · verification · audit · human authority
HQ dashboardManagement intelligence from verified records, not generated numbers
Main website
The main site is the central corporate digital platform — not a brochure that happens to list clinics.
Public
Treatments, doctors, branches, Dental Journal, appointment and WhatsApp conversion, patient education and corporate information.
Discovery
Branch finder, local landing paths, SEO foundation and AI-search-ready structured content.
Secure admin
HQ admin manages content, branches, doctors, treatments, images, journal links, users and operational reporting.
Individual branch subsites
Every Dr Feeliz branch receives its own digital home while remaining inside the corporate brand.
/branches/kajang/Example local path for a Kajang clinic.
/branches/bangi/Example local path for a Bangi clinic.
/branches/cheras/Example local path for a Cheras clinic.
Live demonstration already uses the three verified clinics:
Bandar Tun Hussein Onn
Cheras flagship · dedicated hero, hours, map, WhatsApp.
Open branch demo
Bandar Tun Razak
Cheras, Kuala Lumpur · local introduction and contact path.
Open branch demo
TTDI Grove
Kajang · local imagery, treatments and appointment CTA.
Open branch demoEach branch page includes
Branch-specific hero, authentic images and local introduction
Address, map, operating hours, doctors and available treatments
Facilities, WhatsApp, appointment CTA and local FAQ
Branch-specific content and independent local SEO
Hero, layout, imagery, local copy, animation and CTA may differ by clinic. Corporate branding — logo, colour, type and voice — stays Dr Feeliz.
Branch local SEO
Each subsite is optimised independently so a Kajang search does not compete with a Cheras page for the same generic title.
Example Kajang targets
- Dentist Kajang
- Dental Clinic Kajang
- Braces Kajang
- Scaling Kajang
- Teeth Whitening Kajang
Every branch carries
- Unique title and meta description
- LocalBusiness / Dentist schema
- Branch FAQ and map
- Treatment links and branch-specific copy
Administration & reporting
HQ sees the group. Each branch sees only itself.
Role-based access is not an add-on. It is how a multi-branch dental group stays both visible and contained.
Website admin — HQ
The main platform has a secure admin page. HQ can manage website content, branches, doctors, treatments, images, journal links, users, operational reporting, sales and expenses.
Branch admin
A branch manager may view and manage only their own clinic. They post daily sales and daily expenses. The system calculates a Management Operating Snapshot — not audited profit.
Daily sales fields
- Date
- Total sales
- Cash · Card · QR / DuitNow · Online payment
- Number of patients
- Transactions
- Notes
Daily expenses fields
- Date
- Expense category
- Description · Supplier
- Amount · Payment method
- Receipt / reference
- Notes
Sales − Expenses = Daily Operating Balance
Management Operating Snapshot — not audited profit
Management Operating Snapshot — not audited profit
Branch dashboard
Today
- Sales
- Expenses
- Operating balance
- Patient count
- Transaction count
This month
- Total sales and expenses
- Operating balance
- Average daily sales
- Average revenue per patient
Charts cover sales trend, expenses trend, sales versus expenses, and monthly comparison.
HQ management dashboard
The main admin consolidates every connected branch. Drill-down is always:
Group
Branch
Date
Transaction / summary
Patients
Comparison
Figures above are an Interactive Demonstration read from a local sample store. They are not live clinic accounts and are not generated by an AI model.
| Branch | Sales today | Expenses | Balance | Patients |
|---|
Management questions
The system is built so management can answer operational questions from the database — quickly, and without merging spreadsheets.
Every number on this page comes from the demonstration data store. AI Agents may summarise or flag exceptions; they do not invent financial figures.
Dedicated AI Agents
Two specialised operators. One brand authority.
The main website package includes one Website AI Agent. The Dental Journal package includes one Journal AI Agent. Neither agent is given unrestricted publishing authority.
Included in RM5,000
1 Dedicated Website AI Agent
- Website monitoring and page health
- Broken-link and metadata checks
- SEO and outdated-content flags
- Performance, server health and SSL monitoring
- Basic backup verification
- Operational alerts to the human owner
The agent recommends. It does not silently rewrite the public site.
Open website-agent demoIncluded in RM3,000
1 Dedicated Journal AI Agent
- Identify article opportunities
- Draft support and SEO improvement
- FAQ creation and internal linking
- Content freshness and outdated-article flags
- Journal management assistance
Clinical claims require proper human review before publish.
Open journal-agent demoDr Feeliz Dental Journal
The journal is designed as a professional dental / medical publication — not a marketing blog. Every article can link to a treatment, a branch, a doctor and an appointment path.
Oral Health
Everyday education patients can trust.
Braces & Orthodontics
Linked to Kajang, Cheras and future branch pages.
Cosmetic Dentistry
Whitening, veneers and smile work — reviewed copy only.
Preventive Dentistry
Scaling, check-ups and habits that keep chairs less urgent.
Children’s Dental Health
Family-clinic content with careful, non-diagnostic language.
Dental Technology
Explains tools Dr Feeliz actually uses — no invented equipment.
Patient Education
Pre-visit explainers that convert to the right treatment page.
Live journal demo
Working public journal already on the demonstration site.
Open Dental JournalNeuralOps architecture
AI supports operations through structured systems.
AINNA does not drop an unrestricted model onto the Dr Feeliz website. Agents act through approved tools, detached systems and a verification layer — then a human remains the authority.
User / AdminBranch manager or HQ operator starts a task.
AI AgentWebsite Agent or Journal Agent interprets the request.
Approved toolsOnly permitted actions — no free-form production writes.
Detached systemsMonitoring, SEO checks, drafts and finance posts stay in their own systems.
Verification layerRole, branch scope, required fields and policy checks.
Database / CMSVerified write. HQ and branch dashboards read the same row.
Human approvalRequired for clinical claims, public medical content and high-risk changes.
AI supports operations through structured systems and verified data rather than unrestricted generation.
Interactive demonstration
Verified write path
User
Agent
Tools
Verify
Database
Human
Play to follow a daily-sales post from branch admin to HQ.
Sales & expense data flow
Each branch posts locally. Management reads centrally. Nobody re-keys a spreadsheet at the end of the day.
Branch ADaily sales + expenses
Branch BDaily sales + expenses
Branch CDaily sales + expenses
Branch DSame pattern as the group grows
Central databaseBranch-scoped rows, HQ-readable totals
NeuralOpsValidation, audit, role checks
HQ dashboardGroup view without manual consolidation
Interactive demonstration
Branch posts → HQ view
BTHO
BTR
TTDI
Database
HQ
Play to see three branches land in one management snapshot.
Commercial proposal
A platform price — not a “website design” fee.
One-time implementation to stand the platform up. Then a simple monthly retainer — RM2,000 covers every website, RM1,000 covers the journal. Extra branches do not raise the monthly fee.
Monthly operations
Monthly · Websites
All websites
RM2,000 / month
Main site + every branch subsite + Website AI Agent
- One fee for the whole public web platform
- Main website, HQ admin and all connected branches
- Sales & expenses + HQ dashboard stay included
- SEO, monitoring and Website AI Agent
- Does not increase when a new branch opens
Monthly · Journal
Dental Journal
RM1,000 / month
Dental Journal Platform + Journal AI Agent
- Journal hosting, layout and categories
- SEO article architecture and internal linking
- Journal admin
- 1 Dedicated Journal AI Agent
- Human review remains required for clinical claims
RM2,000 / month for all websites. RM1,000 / month for the journal. Combined monthly: RM3,000 — whether Dr Feeliz runs 3 branches or 20.
Package 1
Main Digital Platform
RM5,000
Main Digital Platform + Website AI Agent
- Main Dr Feeliz website and redesign
- Existing content and original image migration
- Image optimisation
- Treatments, doctors, branch directory
- Appointment / WhatsApp flow
- SEO foundation
- Main admin page
- Sales & expenses management
- HQ consolidated dashboard
- 1 Dedicated Website AI Agent
Package 2
Dental Journal
RM3,000
Dental Journal Platform + Journal AI Agent
- Dedicated Dental Journal and layout
- Article categories and SEO architecture
- Journal admin
- Internal, treatment and branch linking
- Structured content
- 1 Dedicated Journal AI Agent
Package 3
Branch Subsite
RM200
Each connected branch subsite
- Branch-specific page and identity
- Local content, doctors, treatments
- Map, contact, WhatsApp, appointment CTA
- Local SEO
- Branch admin
- Daily sales and expenses
- Branch dashboard
- Connection to HQ dashboard
Package comparison
| Capability | Main platform RM5,000 |
Dental Journal RM3,000 |
Branch RM200 |
|---|---|---|---|
| Main website | Yes | — | — |
| Admin dashboard | HQ | Journal admin | Branch admin |
| Sales & expenses | Group architecture | — | Branch capture |
| Consolidated HQ reporting | Yes | — | Feeds HQ |
| Media migration | Yes | Journal media | Branch imagery |
| SEO | Foundation | Article architecture | Local SEO |
| Dedicated AI Agent | Website Agent | Journal Agent | — |
Example total — 10 branches
| Component | Price |
|---|---|
| Main Website + Website AI Agent | RM5,000 |
| Dental Journal + Journal AI Agent | RM3,000 |
| 10 Branch Subsites × RM200 | RM2,000 |
| Total implementation | RM10,000 |
| Monthly operations | Price |
|---|---|
| All websites (main + every branch) | RM2,000 / month |
| Dental Journal + Journal AI Agent | RM1,000 / month |
| Total monthly | RM3,000 / month |
Interactive price calculator
10 branches
| Main Platform — setup | RM5,000 |
|---|---|
| Dental Journal — setup | RM3,000 |
| Branch deployment (10 × RM200) | RM2,000 |
| Implementation total | RM10,000 |
| All websites — monthly | RM2,000 |
|---|---|
| Dental Journal — monthly | RM1,000 |
| Monthly total | RM3,000 |
RM5,000
+
RM3,000
+
(10 × RM200)
=
RM10,000 setup
RM2,000 + RM1,000
=
RM3,000 / month
+
RM3,000
+
(10 × RM200)
=
RM10,000 setup
RM2,000 + RM1,000
=
RM3,000 / month
Key commercial message
Dr Feeliz does not need to build an entirely new independent platform every time a new branch opens.
Once the central platform is ready: each additional branch = RM200 one-time. Monthly stays RM2,000 for all websites and RM1,000 for the journal. The new clinic connects to the main website, the central database, the HQ dashboard and the reporting architecture — without a higher retainer.
Scalability example
Setup: RM5,000 + RM3,000 is fixed; only the RM200 branch line grows. 5 clinics = RM9,000 setup. 10 = RM10,000. 20 = RM12,000. Monthly remains RM3,000 in every case.
Future branch deployment
A new clinic should be a configuration, not a rebuild.
After the central platform is live, opening a branch digitally follows a repeatable path. The subsite connects to HQ automatically.
Interactive demonstration
New branch workflow
Create
Location
Doctors
Treatments
Images
Publish
Play to walk through adding a new Dr Feeliz branch.
Create branch
Add location
Assign doctors
Select treatments
Upload authentic images
Configure WhatsApp → admin → publish
Future expansion
The items below are a roadmap, not inclusions of the current packages.
POS
Clinic Management System
Payment gateway
CRM
WhatsApp API
Accounting
AINNA Finance
Appointment API
Marketing analytics
Labelled Future Expansion on purpose. None of these integrations are included in the current setup packages or the RM2,000 / RM1,000 monthly retainers.
Security & governance
Public pages stay public. Financial data does not.
The patient website and the sales/expense system share architecture, not exposure. Financial records are never reachable from the public site.
Secure login
Protected admin routes over HTTPS. Session-scoped access only.
RBAC
HQ, branch manager and journal roles. A Kajang admin cannot open Cheras figures.
Audit logs
Who posted sales, who changed a doctor profile, who approved an article.
Backup
Content, media masters and operational rows are backed up independently of public files.
PDPA-oriented controls
Data minimisation, purpose limitation and no unnecessary storage of patient clinical records on the public platform.
Separation
Public site, journal and financial admin are permission-separated even when they share a database host.
Public
Treatments, branches, journal, appointment handoff, WhatsApp.
Restricted
Sales, expenses, operating snapshots, user accounts, agent logs. Not indexed. Not public.
Before vs after
From a traditional website to a connected platform.
Before — traditional website
- Static content
- Manual updates
- Limited branch identity
- Fragmented reporting
- Manual consolidation
- Separate operational workflows
→
After — Dr Feeliz Digital Platform
- AI-managed website
- Branch subsites
- Dental Journal
- Dedicated AI Agents
- Daily sales and expenses
- Central dashboard, local SEO, scalable branch deployment
Proposed value
For patients
Easier treatment and branch discovery, clearer information, faster appointment path.
For branches
Own digital presence, branch-specific marketing, local SEO and operational admin.
For management
Consolidated sales and expenses, branch comparison and management visibility.
For the Dr Feeliz brand
Modern digital presence, authentic assets preserved, stronger local visibility, scalable architecture.
About AINNA
Technology provider — not the hero brand.
AINNA develops AI-assisted operational platforms using NeuralOps architecture, combining specialised AI agents, detached systems, databases, automation and human governance.
AINNA’s approach originated from managing its own large-scale digital and retail operations before being expanded into business infrastructure applications.
Live demo
Open the working surfaces.
The public website, branch pages and Dental Journal are live demonstration builds using authentic Dr Feeliz assets. Admin consoles below are labelled Interactive Demonstration — they are not connected to production clinic accounts.
View Main Website Demo
Corporate platform, treatments, doctors, booking path.
Open main websiteView Branch Subsite Demo
TTDI Grove, Kajang — local hero, hours, map, WhatsApp.
Open branch subsiteView Branch Admin Demo
Daily sales, expenses and branch operating snapshot.
Open branch adminView HQ Dashboard Demo
Group totals, branch comparison, management questions.
Open HQ dashboardView Dental Journal Demo
Publication layout with treatment and branch linking.
Open Dental JournalFinal positioning
One Platform. Every Branch. One Management View.
Preserve the Dr Feeliz identity, modernise the patient experience and connect every branch to a scalable digital and management ecosystem.
All websites — monthly
RM2,000 / month
Main site + every branch. Does not rise when a new clinic opens.
Dental Journal — monthly
RM1,000 / month
Journal platform + Journal AI Agent
New branch — one-time
RM200 / branch
Setup only. No extra monthly fee.
Implementation remains RM5,000 (main platform) + RM3,000 (journal). Combined monthly operations: RM3,000.
AINNA proposes to transform Dr Feeliz into a connected multi-branch digital platform — combining patient experience, branch visibility, operational reporting and dedicated AI agents within one scalable ecosystem.
